Applying ‘Persuasion, Emotion and Trust’ PET Design Theory in the Real World

This month I was fortunate enough to have been asked to speak at a conference, alongside my colleague Chris Bush, on the topic of PET ™ Design Theory, “Persuasion, Emotion and Trust”. The conference was being hosted in Gothernburg, Sweden by Maverick, a Swedish based digital agency by Sigma.

So what is PET Deisgn?

Well Human Factors International (HFI), the authors of PET design say:

PET design uses research-based techniques to leverage the science of Persuasion, Emotion, and Trust to make websites more engaging, compelling, and effective. This innovative methodology complements classic usability, empowering companies to achieve their business goals.

Presentations and Resources

We presented two sessions on the topic, an introduction to PET and then a session looking at some examples of the PET design applied.

Introducing (PET ™) Design Theory, “Persuasion, Emotion and Trust”

Applying Persuasion Design and PET ™ Theory in the Real World

Camp Digital 2013 Presentation

At our recent Camp Digital 2013 event, my colleague Chris Bush presented on the same subject, his slides are available here:

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