This month I was fortunate enough to have been asked to speak at a conference, alongside my colleague Chris Bush, on the topic of PET ™ Design Theory, “Persuasion, Emotion and Trust”. The conference was being hosted in Gothernburg, Sweden by Maverick, a Swedish based digital agency by Sigma.
So what is PET Deisgn?
Well Human Factors International (HFI), the authors of PET design say:
PET design uses research-based techniques to leverage the science of Persuasion, Emotion, and Trust to make websites more engaging, compelling, and effective. This innovative methodology complements classic usability, empowering companies to achieve their business goals.
Presentations and Resources
We presented two sessions on the topic, an introduction to PET and then a session looking at some examples of the PET design applied.