Month: March 2013

Bringing Projects to Life Through Rapid Prototyping

Last week I presented a breakout session at Camp Digital 2013 on the topic of Rapid Prototyping.

Synopsis

Design and build projects are often difficult to kick-off, especially when you’re struggling to convey your ideas and understand the solutions being suggested. This can lead to delays, confusion and potential rework.

Sound familiar?

Rapid prototyping provides a quick and visual solution to identifying, documenting and validating project requirements in an interactive way.

In this session Jamie will take you through examples of rapid prototypes and show you how this approach can bring your projects to life and reduce development time, costs and help to maintain your relationship with your clients.

The presentation

Sigma Camp Digital 3D Shadows
Camp Digital – Manchester, UK

Camp Digital is a free, one-day event in Manchester exploring some of the most important and emerging themes in the digital industry.

Why not check out some more presentations and videos here?

Applying ‘Persuasion, Emotion and Trust’ PET Design Theory in the Real World

This month I was fortunate enough to have been asked to speak at a conference, alongside my colleague Chris Bush, on the topic of PET ™ Design Theory, “Persuasion, Emotion and Trust”. The conference was being hosted in Gothernburg, Sweden by Maverick, a Swedish based digital agency by Sigma.

So what is PET Deisgn?

Well Human Factors International (HFI), the authors of PET design say:

PET design uses research-based techniques to leverage the science of Persuasion, Emotion, and Trust to make websites more engaging, compelling, and effective. This innovative methodology complements classic usability, empowering companies to achieve their business goals.

Presentations and Resources

We presented two sessions on the topic, an introduction to PET and then a session looking at some examples of the PET design applied.

Introducing (PET ™) Design Theory, “Persuasion, Emotion and Trust”

Applying Persuasion Design and PET ™ Theory in the Real World

Camp Digital 2013 Presentation

At our recent Camp Digital 2013 event, my colleague Chris Bush presented on the same subject, his slides are available here: