IIBA Business Analyst Europe Conference 2011: Keynotes

Two of my highlights of the event came in the form of keynote speakers.

Ivar Jacobsopn – Use-case 2.0

Firstly, was the impressive Ivar Jacobson discussing the topic of Use-case 2.0. Unlike other methodologies and brands that have jumped on the 2.0 bandwagon, the latest version of the use-cases include a rework to allow for quick adoption by smaller software teams (without having to invest a career in trying to understand how to properly document them).

Perhaps most impressive for me was Ivar passion for using use-cases as a way for agile teams to generate user stories by slicing through the use-case workflows. He was able to show some great examples of how this approach can be used in support SCRUM and Kanban.

We have learnt one thing, we don’t need to document as much… People won’t read it anyway!

Ivar Jacobson 2011

Euan Semple – The Impact on Social Networks on Business

Secondly came Euan Semple (@euan). Now as a former digital marketer and user of social networks I have to confess to not being very excited about this keynote. Yet, what I had anticipated was going to be Social Media 101 was actually something much, much better.

Euan’s background as former Head of Knowledge Management at the BBC made me sit up and pay attention. What was to follow was an insightful and well constructed presentation of Social Networking Tools and how, using examples and anecdotes, they can be used to bring us closer together. Euan made the point that it didn’t matter if we were employees co-located in the same open-plan office or if we were a customers of a multinational, the tools could allow us to engage.

Now I know that there is nothing new in this thinking but what I loved was Euan’s views on using social networking tools as a way to capture knowledge, aid collaboration, break down one-way communication channels in organisations and empower employees. So many times I have seen poorly managed B2C social media failures, and Euan showed us a few, but the real value came in considering what an organisation could do with these tools that Euan suggests “are already being used” to radically change an organisations culture.

Knowledge Retention sounds like something you’d take a laxative for!

Semple 2011


  • Never underestimate the power of passion and humor when presenting – even if it is on a nerdy subject
  • We live and work in a rapidly evolving environment. Both Ivar and Euan showed examples of what had been and gone in the past 10 years. Our ability to learn, adapt and overcome new problems with everchanging tools will be what diffenciates us from those that don’t succeed.

Good Reasons Not to Follow the Process

This made me smile. We’re starting some new agile projects this week and there has been a lot of interest from people not on the project team. Most of this interest seems to be based on the belief that we’re throwing the rule book out and becoming ‘a bit relaxed’ with our development process. I don’t believe that’s the case but this comic strip sums it up pretty well!

Source: ModernAnalyst.com