Category Archives: Definitions

Applying ‘Persuasion, Emotion and Trust’ PET Design Theory in the Real World

This month I was fortunate enough to have been asked to speak at a conference, alongside my colleague Chris Bush, on the topic of PET ™ Design Theory, “Persuasion, Emotion and Trust”. The conference was being hosted in Gothernburg, Sweden by Maverick, a Swedish based digital agency by Sigma. So what is PET Deisgn? Well Human Factors International (HFI), the authors of PET design say: PET design uses research-based techniques to leverage the science of Persuasion, Emotion, and Trust to … Continue reading

Card Sorting: Designing user informed categories

Card sorting is a technique for informing Information Architecture. It allows the architect to collect data on users categorisation preferences and gives them an opportunity to observe users discussing their reasons behind their choices. Over at Boxes and Arrows Donna Spencer and Todd Warfel describe it as: A great, reliable, inexpensive method for finding patterns in how users would expect to find content or functionality. [1] An example Imagine you’re standing in the supermarket and you’ve been given a list … Continue reading

Prototyping: understanding the benefits to fidelity

If you’ve been around any software development projects then there is a good chance that you’ll have seen wireframes. Some sketched, maybe some mocked up in prototyping tools or crafted in photoshop. They are a popular tool to help conceptualise page layouts or even go as far as to demonstrate interactions in an application. The level of detail or interaction that is present in a prototype is often described as fidelity. Fidelity is the degree of closeness to the “depth, … Continue reading

Understanding Business Rules and Data Requirements

Last week I was thinking about how to capture and analyse business rules and data requirements for a current project. I’ve worked on a number of projects where the focus can often be on either rules or data, however focusing on one while leaving the other out can cause issues further on in the project life cycle. I’ve learnt this on previous Business Intelligence/Data Warehousing projects where over analysis of the data can lead analysts to start to ask more … Continue reading

Stakeholder Interviews

This week I have been revisiting the topic of Stakeholder Interviews, in the hope to refresh my own thoughts on the subject. I’ve found some great resources that I would like to share along with a number of hints and tips that I have from my own experience of undertaking Stakeholder Interviews. I should note that this post is not intended to be a definitive list of potential questions, more a guide to those who wish to understand how to … Continue reading

Users, Roles, and Personas

The ability to understand a user and their role in a software system is not a new thing to many. We have all interacted with applications and software where there is, at minimum, a normal user and an administrator. Users can’t do all the things an administrator can do and an administrator can do all the things a normal user can do – plus some additional things. However, when we look at systems in this way all we are really … Continue reading

2011: The Year of Professional Development

I decided this year that 2011 was the year of some professional development. Well, I decided at the end of last year and opted to renew my lapsed student BCS membership for 2011. Having studied on a BCS approved degree in Manchester, I knew about the BCS’s work and acknowledged them as a group how act as a common forum for both academia and industry. It is the professional qualifications that I was particularly interested in, many in the areas of Business … Continue reading

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