Category Archives: UX

Visualising your backlog: Impact Mapping

This post is the first in a 2 part series on visualising your product backlog. The second post will look at Story Mapping. Recently on a trip to Sweden I was introduced to Impact Mapping, sometimes refereed to as effect mapping, as a collaborative work-shopping technique for identifying software features and mapping them back to organisational goals and user personas. The following article is a summary of the technique, as described in the book Impact Mapping: Making a big impact … Continue reading

Lean UX: Agility through cross-functional collaboration

Update: Jeff’s presentation is now available online. Today I was lucky enough to attend Jeff Gothelf’s O’Reilly webcast on Lean UX. I was particularly keen to attend the webcast as I’ve been around Agile projects for some time, performing business analysis activities and supporting clients through rapid prototyping, but I wasn’t sure how to make UX activities Agile and I was hoping that this webcast would help me answer that. Well the good news was, Jeff explained that Lean UX … Continue reading

Applying ‘Persuasion, Emotion and Trust’ PET Design Theory in the Real World

This month I was fortunate enough to have been asked to speak at a conference, alongside my colleague Chris Bush, on the topic of PET ™ Design Theory, “Persuasion, Emotion and Trust”. The conference was being hosted in Gothernburg, Sweden by Maverick, a Swedish based digital agency by Sigma. So what is PET Deisgn? Well Human Factors International (HFI), the authors of PET design say: PET design uses research-based techniques to leverage the science of Persuasion, Emotion, and Trust to … Continue reading

Blending Business Analysis with User Experience: the BA/UX continuum

6 Months ago I joined Sigma, a User Experienced design agency. I joined as a BA, to support the team and the their clients, designers and developers to evaluate, specify and deliver successful solutions. I had initially thought that I would be part of the development team, having over 5 years experience of delivering software projects, but I’ve found myself working with the UX designers. While design is not what I would have traditionally called my domain, I’ve been surprised … Continue reading

Card Sorting: Designing user informed categories

Card sorting is a technique for informing Information Architecture. It allows the architect to collect data on users categorisation preferences and gives them an opportunity to observe users discussing their reasons behind their choices. Over at Boxes and Arrows Donna Spencer and Todd Warfel describe it as: A great, reliable, inexpensive method for finding patterns in how users would expect to find content or functionality. [1] An example Imagine you’re standing in the supermarket and you’ve been given a list … Continue reading

Prototyping: understanding the benefits to fidelity

If you’ve been around any software development projects then there is a good chance that you’ll have seen wireframes. Some sketched, maybe some mocked up in prototyping tools or crafted in photoshop. They are a popular tool to help conceptualise page layouts or even go as far as to demonstrate interactions in an application. The level of detail or interaction that is present in a prototype is often described as fidelity. Fidelity is the degree of closeness to the “depth, … Continue reading

Sigma Consulting: Technical Consultant

This month I joined a fantastic team based in Macclesfield called Sigma. The aim of my role is to support Sigma’s clients, designers and developers to better evaluate, specify and deliver successful solutions. Most of this is done through requirement elicitation, rapid prototyping and user testing. Sigma are a user-focused digital communications company, who design and build smart solutions for web, mobile, and corporate applications. They are the centre of excellence for user experience and digital services in the Sigma … Continue reading

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